finance power is your future
Our Mission
Providing financial knowledge and improved all people financially.
The Balance makes personal finance easy to understand. It is home to experts who provide clear, practical advice on managing your money. Every day, we publish news, how-to guides, and product reviews to help you make sense of every aspect of your financial life.

Extraordinary Experiences
Lars Peterson joined The Balance in 2019. Lars’s primary areas of focus are credit cards, banking, mortgages, and other financial products and services, with the goal of helping consumers make the most of these offerings, while avoiding pitfalls or catches. With more than 10 years experience as a writer and editor in personal finance and small business, Lars has written and edited for Wise Bread, US News, and Amex OPENForum, among others. His 20+ years as an editor and writer have included roles in book publishing, marketing, technical writing, and travel.
Lars earned Bachelor of Arts and Master of Fine Arts degrees in English, both from California State University, Long Beach.
Our Core Values
- Integrity – The equitable and honest treatment of all internal and external stakeholders, building mutual trust and respect.
- Good Governance – The maintenance of objectivity in decision-making, fairness in the consideration of stakeholders? interests, acceptance of accountability for actions and the demonstration of socially responsible behavior.
- Transparency – Adherence to the highest level of transparency in all operations.
- Quality Service – The provision of professional and excellent service via the efficient and effective use of resources.
- Customer-oriented – Commitment to the achievement of customer satisfaction at all service points.
- Collaboration – Commitment to partnering with stakeholders to work towards the achievement of shared national goals.
- Open Communication – Foster an environment that would allow the sharing of information and transference of the knowledge resource.